Monday, January 12, 2009

Dress Smart or Health Fitness Management

Dress Smart: A Guide to Effective Personal Packaging

Author: Anne Fenner

Dress Smart is a combined reference book and workbook that aims to help men and women look and dress their best, taking into account personal style, lifestyle, goals, and budget. Using questionnaires, charts, and exercises, the authors provide tools for evaluating your individual style; accentuating your assets; and becoming aware of color, proportion, and fit. You will also learn how to shop wisely, know what you need, and where to look.



Table of Contents:
Prefacevii
1Gather data: women1
2Gather data: men34
3Market yourself66
4Evolutionize your look86
5Enrich your raw materials116
6Employ color153
7Use the modular approach to wardrobe building174
8Consider the total look189
9Get organized218
10Acquire components243
Image/wardrobe bibliography257
About the authors263
Index265

New interesting textbook: Services Marketing Management or Andersons Business Law and the Regulatory Environment

Health Fitness Management: A Comprehensive Resource for Managing and Operating Programs and Facilities, 2nd Edition

Author: Mike Bates

Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success.

Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas:

•Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation.
•Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services.
•Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club.
•Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment.
•Program evaluation: Determine the "fitness level" of the club and its programs, capitalize on strengths, and find solutions to improve weak areas.
•Industry perspective: Understand the history of health and fitness management,its present status, and future trends.

Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with "Tales From the Trenches," a real-life example that clearly illustrates the chapter's theoretical focus. Special "The Bottom Line" segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver.

Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.



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